Users will soon have a new feature that allows them to cut down on the amount of AI-created content appearing in their feeds. This step comes as the company disclosed that it presently contains over 1 billion content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a widespread rollout. This shift coincides with a increase in content created by AI, driven by emerging content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A large amount of this output is deemed low-quality AI content, a term for poor-quality, bulk-generated content that is typically absurd or surreal.
Based on user feedback that a lot of users like content made with AI tools, including digital art to informative clips, and we aim to provide users the option to see more or less of that, depending on their own choices,” stated a company executive.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its service labeled as made with AI. Overall, more than 100 mn pieces of content are submitted to the app every day, making AI content a minor part of its complete catalog.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of artificial media they view by opening the topic control feature in the application and choosing AI-made media. Other topics that can already be controlled under the setting cover news, style, cosmetics, and choreography.
Platform Guidelines
The platform’s rules oblige users to identify “realistic” AI-generated content, and it bans dangerous fake videos of public figures or crisis events. Any realistic artificial content that is without a tag can be taken down under its terms of service.
Additionally, the service will henceforth attach an artificially created watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This step is intended to help prevent users from trying to evade the labeling process.
AI Literacy Programs
The company is additionally introducing a two million dollar AI literacy fund for specialists and groups to produce learning resources about responsible artificial intelligence. This project will support non-profit groups dedicated to training coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, following debate over proposals to make redundant numerous content moderators in the UK. The company is set to eliminate hundreds of positions in its trust and safety team in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that people-led review would remain essential, but AI can safeguard staff by filtering out the most harmful content before it is viewed by people. TikTok reported a significant reduction in disturbing and violent content reviewed by safety staff over the past year due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”
